Friday, September 10, 2010

Early days, early findings

Just one day into the survey mapping employee communicators' roles in engagement and there are already a gratifying number of responses from across the UK, Continental Europe and North America - it would be great to get some input from other parts of the world too.

Anyway, the number of responses is statistically interesting, but perhaps not get a truly viable sample - still there's a fortnight yet to go.

Some early findings - which may well change as the number of responses rises suggest:

  • Almost half of all respondents have a role that includes employee communication - but has responsibility for other stakeholders as well.
  • Almost half of all respondents state that their organisation has no employee engagement strategy.
  • A third of respondents' organisations really don't differentiate between employee communication and engagement.
  • Virtually all employee communicators are involved in engagement strategy or implementation, with a third of respondents stating their team 'owns' engagement in the organisation - though HR is the most common 'owner'.
  • The intranet is the most widely used communication channel from our early respondents, closely followed by emails - with face-to-face channels very popular, but restricted by time and capacity, especially of leadership.
  • More than three quarters of respondents to date use social media in their organisations, with blogs and internal social networks leading the way - though one respondent is also using virtual worlds.
  • Engagement levels vary widely, and the 'must haves' to help employee communicators vary from a social media strategy to effective line management support and a joined-up approach across functions.

However, this is just a broad-brush round up 24 hours into the survey. It still has two weeks to run. If you haven't taken part yet, why not do so here?

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