Monday, November 24, 2008

Where has the pace gone?

There are two apples left on my tree.....not normally something I'd notice. But it has been a SLOOOW day today. Much of it has been taken up editing and rewriting a document written in American business speak with the goal of making it rather more readable and relevant for an audience of sales people. It's not the most exciting piece of work I'll ever undertake, but ultimately it's quite satisfying to turn the unreadable into words that both flow and make sense. However, it has taken a long time, punctuated with periods of staring out the window at the leafless twigs that only a few weeks ago were home to about 2,000 apples (it's a wide, 40 foot high dual varietal tree!).

Other than that, today has mirrored the last few days - in fact not much has changed work-wise since the last posting. There's a real feeling of caution in the market at the moment. All I've heard for the last week is job losses and lay-offs. It started with freelancers and agency people, but has now spread in-house. I'm less affected than most - so far - but I could certainly be busier.

What I've noticed most though is a malaise around getting anything done. I have a list of interviews to set up and complete - but the first action's taking forever, and too few people seem to want to put their heads above the parapet and say anything of note at the moment. Those who have jobs are working hard to protect them. Those who don't simply don't want to be controversial at all at this time. There's no pace to communications activities in too many places. Any discretionary spend that was out there has gone, and even projects that have to happen are happening with a sense of shell-shock around them.

I suspect it's temporary, bout doubt we'll all get back to our senses before the New Year. Until then, I guess we'll all just battle on.

Meanwhile, it's getting dark...but there are still two apples on the tree.

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