For the past 18 years, my parents have been totally unable to explain to anyone what I do. I've variously been a corporate communications manager, a head of internal communications and, for the past eight and a half years, a corporate communications consultant.
Now much of that time has been spent on internal change programmes, and partly through client conidentiality, and partly because material pertinent to one company is immensesly boring to anyone else, it has been hard to bring them into my world and explain that I'm not a straight-forward journalist or editor, website creator or anything they'd consider a normal job.
However, over the last two years, in an effort to bring some regularity to my income - and to play back to my core strength in writing - I have been taking on more regular magazine work. This is certainly easier when having to balance my workload with the demands of a university course at the same time. And, actually, after the rollercoasters of about five years of solid change programmes, planning a magazine, interviewing people, writing it up, getting stuff signed off and seeing the production process through (though I'm actually less involved in that than I used to be) is a really rather satisfying process. It even fits in with days like today, when one child has been throwing up in the sink, the rabbit's got another vet trip and Jac is off on a course in the wilds of Yorkshire, remote from phone and email.
While the internal comms magazines still tend to stay internal, I've been writing b2b and even b2c publications for a charity and a number of corporate clients. Two have come out recently and you can see Solve - for a law firm here and Connections for a major recruitment business here.
I'm really pleased with both of these publications, and both have earned praise both from the clients and, most importantly, from their clients and potential clients.
But of course there's no time to rest on any laurels, with the next issue of Solve already underway, and more Connections just around the corner.
There's definitely something very pleasing in producing a tangible result from my communication efforts, even though these externally-focused magazines are just the tip of the Leapfrog iceberg......but at least I can show them to my mum!
Wednesday, April 30, 2008
Friday, April 25, 2008
There's the hourly cost, and the cost of the job
I've come to the conclusion that hourly rates are meaningless, and the only thing that matters to clients in the end is the cost of the job. Yet so many still demand an hourly rate - and, since mine comes across as quite expensive (particularly for writing jobs), I'm ever more reluctant to provide it.
One of my clients has recently moved jobs. Over the past five years, I've always quoted a project fee for his work - and nearly always come in under the original estimate. But his new employer is demanding day/hour rates for all suppliers, and up to last week, that had lost me a couple of small pieces of work.
Last week though we had a chance to discuss a piece of work and I was able to show him - and his boss - how hourly rates were meaningless.
As context to the conversation, he was talking about having to let one freelance go. Her rate seemed good and the examples of her work on her website were excellent - yet when she'd actually taken on some work for his new company, it had gone back and forth between client and writer half a dozen times before the job was finally signed off. The end result was that the final cost was rather more than expected - even though the client had refused to pay some of the hours invoiced by the writer.
He was looking to put another piece of work out when we spoke, and said he'd already had a quote from another writer/editor - five days for the work at £300 a day. My rate's somewhat higher than that, but I asked to see the brief to see if I could possibly compete. Frankly, I had doubts that I could make what seemed to be five days work make sense commercially.
When I got the brief, I couldn't see how the other writer could stretch the project to five days. Even though it would be new ground for me, the interviews were set up; there was a comprehensive brief of what was required, and the final product wouldn't run to more than a couple of thousand words.
Allowing for interviews, write-up and approvals, I priced the work at two days at my normal rate - cost-wise, less than my rival's five.
In the end, it took me a shade over a day and a half to complete the project. It was signed off with minimal changes and the client, his boss and their internal client were all extremely pleased.
At the outset, the client had looked happy to pay £1,500 for a five day job based on a low day rate. My final bill was £862.50 based on a day rate almost double my rival's - yet the client got the result they wanted three days earlier than expected.
So, now do I continue to try and quote for projects, or simply quote half my normal rate and twice the time for the job?
In the end, we're not all robots producing widgets and it's about balancing quality, speed and price.
Generally, I can produce high quality, quickly - but the clients will have to pay for it. Or I can produce the goods just as effectively a little more slowly for a little less. But what I can't do is weave the magic at high speed for peanuts.........and I'm not sure that any decent communicator can!
One of my clients has recently moved jobs. Over the past five years, I've always quoted a project fee for his work - and nearly always come in under the original estimate. But his new employer is demanding day/hour rates for all suppliers, and up to last week, that had lost me a couple of small pieces of work.
Last week though we had a chance to discuss a piece of work and I was able to show him - and his boss - how hourly rates were meaningless.
As context to the conversation, he was talking about having to let one freelance go. Her rate seemed good and the examples of her work on her website were excellent - yet when she'd actually taken on some work for his new company, it had gone back and forth between client and writer half a dozen times before the job was finally signed off. The end result was that the final cost was rather more than expected - even though the client had refused to pay some of the hours invoiced by the writer.
He was looking to put another piece of work out when we spoke, and said he'd already had a quote from another writer/editor - five days for the work at £300 a day. My rate's somewhat higher than that, but I asked to see the brief to see if I could possibly compete. Frankly, I had doubts that I could make what seemed to be five days work make sense commercially.
When I got the brief, I couldn't see how the other writer could stretch the project to five days. Even though it would be new ground for me, the interviews were set up; there was a comprehensive brief of what was required, and the final product wouldn't run to more than a couple of thousand words.
Allowing for interviews, write-up and approvals, I priced the work at two days at my normal rate - cost-wise, less than my rival's five.
In the end, it took me a shade over a day and a half to complete the project. It was signed off with minimal changes and the client, his boss and their internal client were all extremely pleased.
At the outset, the client had looked happy to pay £1,500 for a five day job based on a low day rate. My final bill was £862.50 based on a day rate almost double my rival's - yet the client got the result they wanted three days earlier than expected.
So, now do I continue to try and quote for projects, or simply quote half my normal rate and twice the time for the job?
In the end, we're not all robots producing widgets and it's about balancing quality, speed and price.
Generally, I can produce high quality, quickly - but the clients will have to pay for it. Or I can produce the goods just as effectively a little more slowly for a little less. But what I can't do is weave the magic at high speed for peanuts.........and I'm not sure that any decent communicator can!
Tuesday, April 22, 2008
Reaching for the stars
I've just received a new certificate marking my election as a member of the British Interplanetary Society. I didn't know I had to be elected when I sent off my annual subscription, but back came a very formal looking scroll - along with the last five months' copies of the rather excellent Spaceflight.
My reason for joining the BIS is my upcoming dissertation - cumbersomely titled at present: Rockets without warheads: how the US used weapons of mass communication to win the battle for space supremacy in the Cold War.
I'm focusing on the period from Kennedy's speech to Congress in 1961, to the final Apollo Moon landing just over a decade later and the main thrust of the piece is on the tools and techniques the US used at Cabinet, Congressional, NASA and contractor level to use the race for the moon as a lever to offset Soviet propaganda and enhance American standing among its allies and the emerging nations in the post-colonial world.
I'm starting to look at some of the obvious communication sources and also at aspects of the black propaganda emanating from the CIA, the NSC and other agencies.....and its all very compelling to a space nerd such as me.
Combining my communication and space interests for my dissertation is a no brainer really....it'll just demand rather a large portion of my brain to get across the wealth of information that's out there.
All help and any useful steers gratefully accepted!
Tuesday, April 15, 2008
The only team in the bible
I'll be at Adams Park this evening cheering on Wasps as they mount a late-season charge for the Premiership play-offs. It's now 10 years since I reacquainted myself with my childhood rugby heroes, and over the past decade, the side has managed to win three Premiership titles, two Heineken Cups, a Parker Pen trophy, two Tetley's triumphs and the Powergen Cup. Twickenham has become a second home to the club and half the side is regularly away on international duty.
Wasps fans have come to expect success, yet strangely this season we might win nothing. But victory over Sale tonight and at Sarries at the weekend should set the black and gold hordes up for at least a play-off place.
Unfortunately Dave Walder (pictured) won't be part of the squad having fractured his fibula against Worcester at the weekend. Dave's one of those guys who epitomise all that's good about rugby players - skillful on the pitch, with a fantastic kicking record, and a great club ambassador off it - and was just returning to his best form when he picked up the injury. I wish him well for his recovery.
Meanwhile I'm both a rugby and footie fan, so I'll have one ear on Wycombe Wanderers' match at Grimsby in the basement of the football league. While my rugby team regularly picks up the trophies, their landlords in High Wycombe have been stuck in the Football League's bottom division for a few seasons too long. They've only been in the League for about 16 years, and I was at Wembley back in 94 to see their one and only promotion triumph. Snce then, there have been a few close-run things and now, at the sharp end of the season, the play-offs and another possible Wembley trip loom again.
If Wycombe, managed by the Scot, Paul Lambert, need any inspiration, they should look north of the border at the fantastic achievements of Queen of the South last weekend. The 'only team in the bible' - it's a reference to the Queen of Sheba - stuck four goals past Aberdeen to book their first ever Scottish Cup Final appearance - there's a cracking little video feature about the triumph of the tiny south west Scottish outfit here.
Sometimes things work out well for the underdogs.
Monday, April 14, 2008
Should I give up, or should I just keep chasing payments?
Ok, so I've nicked the header for this post from one of my favourite songs of 2008 - Adele's terrific Chasing Pavements (what the hell does that mean???) and corrupted it to fit the continual bane of the micro-business - getting paid for the job done.
I've just been switching money between accounts to cover payments I need to make and am currently feeling poor - but I shouldn't be. At present, I have aged debt amounting to around £5,000 and nearly all of it's from one company.
Funnily enough, it's a brilliant company to work for and one of my very favourite clients in every respect except payment. It's a very large organisation and some time ago it off-shored its accounts payable function....and that's where things started to go wrong. The resulting dislocation between those who commission the work and those who settle payments and the numbers of people involved in the chain from raising a purchase order to receipting it to reconciling that with an invoice to final settlement mean that while I know I'll get paid eventually, the process is slower than any other client and also has a tendency to fall down - not least because the payments staff are not at all proactive if there's any discrepancy between an invoice and a purchase order (I've had an invoice held up for months in the past because I charged less than the PO raised!).
The net result for me is unpredictable cash-flow and too much time wasted chasing payments.
About a year ago, someone in the company told me not to bite the hand that feeds me - no doubt after reading of my payment frustration on this blog in the past. I took heed at the time. But now feel that's not fair. They should be getting their payment system in order, not playing on the fears of freelancers that we'll lose projects a) if we stop taking on work before any purchase orders are raised (their standard, though wrong, practice), and b) making a noise when payments don't happen. Being told not to bite the hand feels ever more like being leaned on by Goliath.
Waiting on payments of £5k (some of which go back over a year) would have no impact on this company, and anyone on a regular salary wouldn't feel the impact either. But this is my salary, and pension payment and payment to a designer for a bit of work and to my bookkeeper plus insurance, bank charges and all the rest. I have no comeback on this company. Should I make any threat, they can just move on to another supplier - and I actually really enjoy the projects they put my way and have a good relationship with the people who commission me.
Taking the brunt of their internal inefficiencies beyond their direct control is very frustrating.
Of course, they're not the only company that operates in this way - far from it. Increasingly, the larger the company, the longer I have to wait for payment and the more chance there is for a cock-up along the way. I've got used to it, but it doesn't make things any better.
I've just been switching money between accounts to cover payments I need to make and am currently feeling poor - but I shouldn't be. At present, I have aged debt amounting to around £5,000 and nearly all of it's from one company.
Funnily enough, it's a brilliant company to work for and one of my very favourite clients in every respect except payment. It's a very large organisation and some time ago it off-shored its accounts payable function....and that's where things started to go wrong. The resulting dislocation between those who commission the work and those who settle payments and the numbers of people involved in the chain from raising a purchase order to receipting it to reconciling that with an invoice to final settlement mean that while I know I'll get paid eventually, the process is slower than any other client and also has a tendency to fall down - not least because the payments staff are not at all proactive if there's any discrepancy between an invoice and a purchase order (I've had an invoice held up for months in the past because I charged less than the PO raised!).
The net result for me is unpredictable cash-flow and too much time wasted chasing payments.
About a year ago, someone in the company told me not to bite the hand that feeds me - no doubt after reading of my payment frustration on this blog in the past. I took heed at the time. But now feel that's not fair. They should be getting their payment system in order, not playing on the fears of freelancers that we'll lose projects a) if we stop taking on work before any purchase orders are raised (their standard, though wrong, practice), and b) making a noise when payments don't happen. Being told not to bite the hand feels ever more like being leaned on by Goliath.
Waiting on payments of £5k (some of which go back over a year) would have no impact on this company, and anyone on a regular salary wouldn't feel the impact either. But this is my salary, and pension payment and payment to a designer for a bit of work and to my bookkeeper plus insurance, bank charges and all the rest. I have no comeback on this company. Should I make any threat, they can just move on to another supplier - and I actually really enjoy the projects they put my way and have a good relationship with the people who commission me.
Taking the brunt of their internal inefficiencies beyond their direct control is very frustrating.
Of course, they're not the only company that operates in this way - far from it. Increasingly, the larger the company, the longer I have to wait for payment and the more chance there is for a cock-up along the way. I've got used to it, but it doesn't make things any better.
Tuesday, April 01, 2008
Happy Poisson D'Avril!
Ok, I liked the BBC's story about flying penguins this morning, but it's not a patch on this farming special, which first took to the air in 1957.
Monday, March 31, 2008
I can take the horses to water.....
After weeks of work being on top of me, I think I'm finally getting on top of all the projects currently staring at me from my white board.
One magazine has just gone to bed; I've finished two case studies; the video project appears on track; the other regular magazine is manageable and the other irregulars are behaving....mostly.
But what's abundantly clear is that corporate communication remains a low priority for those not working directly in it. Getting people to contribute to my most recent publication was, at times. excruciating. And pretty much across all my projects, getting people to agree to an interview; be on the end of a phone when they say they will - and especially, sign-off copy when it's written, has become a hugely time and energy consuming business.
My job, very often, is to make other people look good through the words I use. I'll pull out all the stops to make that happen - but it's a two-way relationship.
I can take the horses to water, but at the moment, it's getting harder to get them to walk on it!
Friday, March 28, 2008
Schadenfreude: a guilty pleasure
Is it always terrible to bask in someone else's misfortune?
A few weeks ago I was dispatched to one of Britain's iconic brand names to construct a case study around their biggest change programme. I spent 90 minutes on site with the programme manager, who was fine, and a PR who turned up late and spent the whole session looking at his watch or texting.
At the end, I was instructed to get the piece to them as soon as possible for sign-off as they were terribly, terribly busy. Fair enough, I responded, I'll send you the first draft - it may have a typo or three, but if you can check it for accuracy I'd be really grateful.
I kept my end of the bargain, but my deadline came and went with no response. Three days after the deadline, I sent my standard 'haven't heard anything back so I assume it's ok to publish' note - and got a tirade in return that it was certainly not ok to publish; that the PR had bypassed me and gone straight back to my client and that he'd finally deign to sign it off that evening. Of course he didn't....and I got comments next morning basically telling me how to do my job and that he'd had to rewrite the piece substantially - again, this was sent direct to my client.
My comment to her on him was 'pompous arse'.
The substantial changes amounted to one error in how long the programme manager had been on board (mea culpa, but isn't that the whole point of sending the copy over to be checked?) and a number of changes the PR had made to what was actually said on the day. Fair enough - as my client said, it was still a good read.
However, the attitude of the PR stank, and he seemed to have forgotten that his role was to help journalists, not belittle them.
Anyway, the change launched yesterday.....and went tits up. Tits up to the extent that it has become a media issue, and I have to say I relished the sight of this guy on TV last night with his bottom lip scraping along the floor as he shoved a door shut between his director and the baying media.
If his attitude towards me has been replicated across the media, I'll be interested to see how much support he gets from journalists over the next few days.
.......Now, I'm just waiting for the client call to ask me to replace some of the article's hyperbole with something better reflecting the reality of the situation.
A few weeks ago I was dispatched to one of Britain's iconic brand names to construct a case study around their biggest change programme. I spent 90 minutes on site with the programme manager, who was fine, and a PR who turned up late and spent the whole session looking at his watch or texting.
At the end, I was instructed to get the piece to them as soon as possible for sign-off as they were terribly, terribly busy. Fair enough, I responded, I'll send you the first draft - it may have a typo or three, but if you can check it for accuracy I'd be really grateful.
I kept my end of the bargain, but my deadline came and went with no response. Three days after the deadline, I sent my standard 'haven't heard anything back so I assume it's ok to publish' note - and got a tirade in return that it was certainly not ok to publish; that the PR had bypassed me and gone straight back to my client and that he'd finally deign to sign it off that evening. Of course he didn't....and I got comments next morning basically telling me how to do my job and that he'd had to rewrite the piece substantially - again, this was sent direct to my client.
My comment to her on him was 'pompous arse'.
The substantial changes amounted to one error in how long the programme manager had been on board (mea culpa, but isn't that the whole point of sending the copy over to be checked?) and a number of changes the PR had made to what was actually said on the day. Fair enough - as my client said, it was still a good read.
However, the attitude of the PR stank, and he seemed to have forgotten that his role was to help journalists, not belittle them.
Anyway, the change launched yesterday.....and went tits up. Tits up to the extent that it has become a media issue, and I have to say I relished the sight of this guy on TV last night with his bottom lip scraping along the floor as he shoved a door shut between his director and the baying media.
If his attitude towards me has been replicated across the media, I'll be interested to see how much support he gets from journalists over the next few days.
.......Now, I'm just waiting for the client call to ask me to replace some of the article's hyperbole with something better reflecting the reality of the situation.
Wednesday, March 26, 2008
Is it right to blog about a slog?
Work is a right old slog at the moment. It's not that it's not enjoyable, but the last few weeks have been long days with back to back interviewing/writing, broken up by meetings (sometimes about meetings) often on the phone and quite often drawing people from across a wide range of time zones. I'm tired, the weather's grim and I'm generally feeling off colour.
A number of projects have been dragging beyond their planned timeframe - it's not a problem when it happens with one, but when three or four collide, it certainly adds an edge to the juggling!
Thank god the clocks go forward at the weekend, adding light to the evenings - now all we need is a bit of warmth to the days!
We've just got through Easter weekend, but it was odd being dislocated from the kids' spring holidays. I took Rory and his mate to football on Monday and the first half was played in a snowstorm - although Stockport had the aptly named Dominic Blizzard at the heart of their midfield!
It's spring now and I want to start playing tennis and cricket - but the garden's a muddy morass and the park's not much better, while the tennis courts are slick and greasy.
I also want a few days R&R but am in that typical freelance position of being invoice and work rich, but payment poor. It seems the bigger the client, the more difficult it is to get paid these days - and I've been working for some very big-name operators recently. So, in theory, I could splash out on a few days in the sun, but the reality is in these credit-crunched times that I'll still be chasing my tail chasing payments during April rather than padding across a warm sandy beach.
Ah, dream on!
A number of projects have been dragging beyond their planned timeframe - it's not a problem when it happens with one, but when three or four collide, it certainly adds an edge to the juggling!
Thank god the clocks go forward at the weekend, adding light to the evenings - now all we need is a bit of warmth to the days!
We've just got through Easter weekend, but it was odd being dislocated from the kids' spring holidays. I took Rory and his mate to football on Monday and the first half was played in a snowstorm - although Stockport had the aptly named Dominic Blizzard at the heart of their midfield!
It's spring now and I want to start playing tennis and cricket - but the garden's a muddy morass and the park's not much better, while the tennis courts are slick and greasy.
I also want a few days R&R but am in that typical freelance position of being invoice and work rich, but payment poor. It seems the bigger the client, the more difficult it is to get paid these days - and I've been working for some very big-name operators recently. So, in theory, I could splash out on a few days in the sun, but the reality is in these credit-crunched times that I'll still be chasing my tail chasing payments during April rather than padding across a warm sandy beach.
Ah, dream on!
Tuesday, March 18, 2008
Petty grievances
I need a holiday!
The golden rule of freelancing is never to complain when the work pipeline's good - my problem at the moment is that it's overflowing and I'm currently working 11 hour days every day just to keep up.
Juggling five projects and keeping up with the admin is a bit of a logistical nightmare - and hampering my swan-like progress at the moment are:
The golden rule of freelancing is never to complain when the work pipeline's good - my problem at the moment is that it's overflowing and I'm currently working 11 hour days every day just to keep up.
Juggling five projects and keeping up with the admin is a bit of a logistical nightmare - and hampering my swan-like progress at the moment are:
- clients who demand the work - and then don't even issue a purchase order for months
- big clients that sit on invoices (367 days and counting!)
- clients who promise their internal clients impossible deadlines
- control freaks
- interviewees who set a time to be called....and then aren't there.
- people who offer themselves for interview - and then can't be bothered
- clients who sign stuff off....and then change their minds
- arrogant PRs who've forgotten that they exist because of journalists' needs.
Just the average whinge....I love my clients really.
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