Responses to the 2013 EC in EE Survey are coming in steadily - though we're probably a shade down on the same stage in 2011. It would be great to get numbers up!
What's gratifying is the geographic spread - plenty from the UK/North America as expected, but new responders from continental Europe, New Zealand and most recently, India - surely set to be the next IC/EC powerhouse.
Some of what the early responders have to say is interesting - but perhaps pointing to employee engagement - and employee communications' role in it - not having moved very far in the last two years. Of course, more survey responses could change the picture entirely...
However, as of yesterday:
•40% of organisations still don’t have an engagement strategy, while
•over a quarter of organisations responding don’t differentiate between EC and EE.
HR ‘owns’ employee engagement in almost half the organisations responding so far, with the HR Director most likely to be responsible for managing the day to day engagement agenda.
•While intranets are all-pervasive, one in ten responders no longer use email as part of their communication mix in support of engagement.
• Almost three quarters of respondents are using social media in their comms mix, with blogs, yammer/chatter being the most popular tools.
•Twitter is coming up fast with over a quarter of respondents using it within their internal comms mix.
Early responders sees the key challenges for the next 12 months as two-fold: getting management buy-in to social media and more generally, having to do more with less.
Interested in contributing to the 2013 picture? You'll find the survey at https://www.surveymonkey.com/s/ecinee2013
Showing posts with label 2013 employee communications in employee engagement survey. Show all posts
Showing posts with label 2013 employee communications in employee engagement survey. Show all posts
Tuesday, January 15, 2013
Monday, January 07, 2013
Leapfrog's 2013 Employee Comms in Employee Engagement survey is now open
This is another cross-posting from insideleapfrog.com, my relatively new business blog. However, I still get traffic to this site, so it's worthwhile posting the information here too. However, the results/follow-up will be posted on insideleapfrog.com.
Two years ago I ran Leapfrog's first survey for Employee Communicators looking at their role in Employee Engagement. Now it's well nigh time to run the survey again to see what, if anything, has changed. So, if you're involved in employee communications, why not grab a coffee and fill in this year's survey.
The last survey drew responses from the UK, US, Canada, Australia and much of continental Europe. Can we spread the EC in EE word wider this time round?
The survey will run for the next two weeks and I'll publish the results before the end of the month.
The key findings from 2011 were:
Over 40% of respondents told us their organisation still had no engagement strategy
11% of respondents stated that Employee Communications was solely responsible for engagement in their organisation while a further 72.2% said they had a defined role in their engagement strategy/process and/or activities
More than a third of respondents' organisations really didn't see a difference between communication and engagement, while a further 25% were firmly on the fence
HR was still the primary owner of 'engagement' and the most popular home for the day-to-day management and delivery of the engagement agenda
Employee communications was playing a leading role as a contributor to the development of the engagement strategy in organisations
Just over half of all respondents considered their workforces to be relatively engaged (scoring 7+); but 36% stated their workforces remained largely disengaged with their employer
Electronic tools dominated the employee communicator's toolkit; with email and intranets virtually ubiquitous. Face to face communication was regarded as vital - but print appeared in decline
Social media was a planned part of the communication mix in more than 70% of respondents' organisations
The most effective employee communication tools in delivering the engagement agenda ranked as:
1. Face to face meetings (four times more popular than any other suggestion)
2. Communication Champions
3. Line managers
4. Intranet
5. Annual engagement survey
The top three factors that would make the greatest beneficial difference to the role of Employee Communication in organisations' employee engagement came out as:
1. A joined-up approach across functions
2. Effective line management support
3. Active buy-in from the CEO/Top Team
So, have we evolved in the past two years? Are we still locked in the world of email? Has print finally disappeared? Fill in the survey and make sure your voice is heard.
Two years ago I ran Leapfrog's first survey for Employee Communicators looking at their role in Employee Engagement. Now it's well nigh time to run the survey again to see what, if anything, has changed. So, if you're involved in employee communications, why not grab a coffee and fill in this year's survey.
The last survey drew responses from the UK, US, Canada, Australia and much of continental Europe. Can we spread the EC in EE word wider this time round?
The survey will run for the next two weeks and I'll publish the results before the end of the month.
The key findings from 2011 were:
Over 40% of respondents told us their organisation still had no engagement strategy
11% of respondents stated that Employee Communications was solely responsible for engagement in their organisation while a further 72.2% said they had a defined role in their engagement strategy/process and/or activities
More than a third of respondents' organisations really didn't see a difference between communication and engagement, while a further 25% were firmly on the fence
HR was still the primary owner of 'engagement' and the most popular home for the day-to-day management and delivery of the engagement agenda
Employee communications was playing a leading role as a contributor to the development of the engagement strategy in organisations
Just over half of all respondents considered their workforces to be relatively engaged (scoring 7+); but 36% stated their workforces remained largely disengaged with their employer
Electronic tools dominated the employee communicator's toolkit; with email and intranets virtually ubiquitous. Face to face communication was regarded as vital - but print appeared in decline
Social media was a planned part of the communication mix in more than 70% of respondents' organisations
The most effective employee communication tools in delivering the engagement agenda ranked as:
1. Face to face meetings (four times more popular than any other suggestion)
2. Communication Champions
3. Line managers
4. Intranet
5. Annual engagement survey
The top three factors that would make the greatest beneficial difference to the role of Employee Communication in organisations' employee engagement came out as:
1. A joined-up approach across functions
2. Effective line management support
3. Active buy-in from the CEO/Top Team
So, have we evolved in the past two years? Are we still locked in the world of email? Has print finally disappeared? Fill in the survey and make sure your voice is heard.
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