How do people think things will read better if they're written by committee?
I'm waiting on one last document to be signed off on one of the magazines I write for - and it's being held up by needing sign-off seemingly by everybody in the organisation.
Now the draft I sent over on Monday wasn't the most riveting piece of copy in the world, but it did what it said on the tin; was written to length and was even grammatically correct.
What came back, had been pored over by a director, her department, a marketing team, uncle Tom Cobbly and Santa's elves. It was painful: substance replaced by PR gush and 150 extra words supplemented by half a dozen extraneous apostrophes.
Why is there such an arse-covering mentality out there - especially in our public services?
And why does arse covering seem to inevitably end up as a series of poor compromises?
No comments:
Post a Comment