Don't panic.....they're not so different after all

Last night I had the pleasure of facilitating part of a BBC 'Yoof' event in Southampton. A group of 16-21 year olds came together and, as well as touring the Corporation's HQ in the South and having a play on a BBC Technology Bus, fed back their views on TV, radio and the internet, sharing their feelings about everything from sport and drama to whether Radio 1 is getting better or worse.

We were all geared up for a generation stating they never watch TV; that they get their news via the internet and spend all their time on Facebook and YouTube. While a couple had uploaded content to YouTube, and most had profiles on the Facebook or Bebo (or both!), the way they accessed their media was reassuringly familiar to those of us aged 40+ in the room.

Most loved the BBC's dramas and used BBC for their news. Very many still watched TV with their parents and nearly all woke up to the dulcet(?!) tones of Chris Moyles. They still watched TV according to the published schedules. Almost none had downloaded podcasts and not a single one had downloaded content to a mobile phone.

No doubt they'll all be adopting new ways of accessing and interacting with the media in the future, but for now, Generation Y is nothing like as geeky as the magicians of social media would have us believe.