CiB are running a survey to gauge where in house communicators sit in terms of seniority, budgetary control and to look at the kind of work they're involved in. The survey's also looking at the relationship between CEOs and IC.
I've had a look at the early results, and while it's too early to draw too many conclusions, the function still seems largely split between Corp Comms and HR control; no-one so far is operating at board level, and there are a fair few loan IC-ers out there.
What's encouraging is that there seems to be more budget for IC than a few years ago and, most encouragingly, more budget as a proportional spend when compared with external comms.
The survey's set to run for a wee while yet, so if you haven't had a chance to complete it, why not give it a five minute whirl now?
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