Someone on one of the US comms forums I frequent asked for the 10 commandments of effective communication.
Now I don't know if there is any right way to communicate (though there are plenty of wrongs). But the Shanahan communication commandments are:
Be honest
Focus on audience needs
Be straightforward
Be open to new ideas
Keep it simple
Measure
Learn
Reflect
Refresh
Challenge
......and don't covet your neighbour's ox!
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