Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Wednesday, January 28, 2009

Virgin: the brand's flying high


Clearly I have too much time on my hands this morning, but I couldn't resist sharing further this much-emailed piece of correspondence recently sent to Richard Branson following a traveller's flight on Virgin from Mumbai to Heathrow.


It made me chuckle (and heave) and made me wonder why oh why Virgin's normally super-efficient publicity machine would let this one out into the world....maybe they were keeled over laughing too! The full version with pictures is here - and I've cut and pasted a text version below.... enjoy!....(do I mean endure??)


REF: Mumbai to Heathrow 7th December 2008
I love the Virgin brand, I really do which is why I continue to use it despite a series of unfortunate incidents over the last few years. This latest incident takes the biscuit. Ironically, by the end of the flight I would have gladly paid over a thousand rupees for a single biscuit following the culinary journey of hell I was subjected to at thehands of your corporation. Look at this Richard. Just look at it: [see images via link above].


I imagine the same questions are racing through your brilliant mind as were racing through mine on that fateful day. What is this? Why have I been given it? What have I done to deserve this? And, which one is the starter, which one is the dessert? You don’t get to a position like yours Richard with anything less than a generous sprinkling of observational power so I KNOW you will have spotted the tomato next to the two yellow shafts of sponge on the left. Yes, it’s next to the sponge shaft without the green paste. That’s got to be the clue hasn’t it. No sane person would serve a desert with a tomato would they. Well answer me this Richard, what sort of animal would serve a dessert with peas in.


I know it looks like a baaji but it’s in custard Richard, custard. It must be the pudding. Well you’ll be fascinated to hear that it wasn’t custard. It was a sour gel with a clear oil on top. It’s only redeeming feature was that it managed to be so alien to my palette that it took away the taste of the curry emanating from our miscellaneous central cuboid of beige matter. Perhaps the meal on the left might be the desert after all. Anyway, this is all irrelevant at the moment. I was raised strictly but neatly by my parents and if they knew I had started desert before the main course, a sponge shaft would be the least of my worries. So lets peel back the tin-foil on the main dish and see what’s on offer. I’ll try and explain how this felt. Imagine being a twelve year old boy Richard. Now imagine it’s Christmas morning and you’re sat their with your final present to open. It’s a big one, and you know what it is. It’s that Goodmans stereo you picked out the catalogue and wrote to Santa about. Only you open the present and it’s not in there. It’s your hamster Richard. It’s your hamster in the box and it’s not breathing. That’s how I felt when I peeled back the foil.


Now I know what you’re thinking. You’re thinking it’s more of that Baaji custard. I admit I thought the same too, but no. It’s mustard Richard. MUSTARD. More mustard than any man could consume in a month. On the left we have a piece of broccoli and some peppers in a brown glue-like oil and on the right the chef had prepared some mashed potato. The potato masher had obviously broken and so it was decided the next best thing would be to pass the potatoes through the digestive tract of a bird. Once it was regurgitated it was clearly then blended and mixed with a bit of mustard. Everybody likes a bit of mustard Richard. By now I was actually starting to feel a little hypoglycaemic. I needed a sugar hit. Luckily there was a small cookie provided. It had caught my eye earlier due to it’s baffling presentation. It appears to be in an evidence bag from the scene of a crime. A CRIME AGAINST BLOODY COOKING. Either that or some sort of back-street underground cookie, purchased off a gun-toting maniac high on his own supply of yeast. You certainly wouldn’t want to be caught carrying one of these through customs. Imagine biting into a piece of brass Richard. That would be softer on the teeth than the specimen above. I was exhausted.


All I wanted to do was relax but obviously I had to sit with that mess in front of me for half an hour. I swear the sponge shafts moved at one point. Once cleared, I decided to relax with a bit of your world-famous onboard entertainment. I switched it on. I apologise for the quality of the photo, it’s just it was incredibly hard to capture Boris Johnson’s face through the flickering white lines running up and down the screen. Perhaps it would be better on another channel.


Is that Ray Liotta? A question I found myself asking over and over again throughout the gruelling half-hour I attempted to watch the film like this. After that I switched off. I’d had enough. I was the hungriest I’d been in my adult life and I had a splitting headache from squinting at a crackling screen. My only option was to simply stare at the seat in front and wait for either food, or sleep. Neither came for an incredibly long time. But when it did it surpassed my wildest expectations...


Yes! It’s another crime-scene cookie. Only this time you dunk it in the white stuff. Richard…. What is that white stuff? It looked like it was going to be yoghurt. It finally dawned on me what it was after staring at it. It was a mixture between the Baaji custard and the Mustard sauce. It reminded me of my first week at university. I had overheard that you could make a drink by mixing vodka and refreshers. I lied to my new friends and told them I’d done it loads of times. When I attempted to make the drink in a big bowl it formed a cheese Richard, a cheese. That cheese looked a lot like your baaji-mustard. So that was that Richard. I didn’t eat a bloody thing. My only question is: How can you live like this? I can’t imagine what dinner round your house is like, it must be like something out of a nature documentary. As I said at the start I love your brand, I really do. It’s just a shame such a simple thing could bring it crashing to it’s knees and begging for sustenance. Yours Sincererly XXXX


Monday, October 20, 2008

It pays for Rays to mix up the brand


For the past decade, I've supported the team that's been pretty much the worst in baseball. But no more. Yep, I'm still a Tampa fan, but after 10 losing seasons, the Rays have come up trumps. Against all the odds, they're off to the World Series to face the Phillies.

Over the last few weeks I've stayed up late into the night watching Crawford, Longoria, Garza and co first reach the playoffs, then dispose of the White Sox and finally, very early this morning win 3-1 over the Red Sox to win the American League series 4-3 and stretch credulity once more by getting to the final two in MLB.

Now, it always makes me laugh that the World Series in played for only by US sides - with the Blue Jays waving the flag for the rest of humanity. But baseball's all-American and this is the quintessential heart of what's good about the world's last Superpower.
Hopefully we're in a post-drugs era for the sport (though I wouldn't bank on it), and it's far more of a spectacle that gridiron or ice hockey. With the nosediving of the Yankees this year, it was obvious that there was an opportunity for an aspiring team to put themselves forward, but no-one expected it to be the Rays.

But the St.Petersburg franchise, for so long the Devil Rays, have ditched their devils. New owners have overhauled the organisation from top to bottom, inside to out. From rebranding as simply the Rays, to new coloured kit, to a refresh for the unlovely Tropicana Field (and the prospect of a new waterfront home on the horizon), the club has an entirely new outlook on baseball.

For so long, home fans for matches against the likes of the Sox and Yankees have been in the minority as relocated northerners have stuck to their traditional allegiances. But an off-field outreach programme to get local baseball fans to support the local team, backed by astute signings in both management and on field talent have turned things round for the Rays.
The likes of Carl Crawford, Rocco Baldelli, BJ Upton and Scott Kazmir remain from the bad old days, but they've been reinforced by seasoned veterans and exciting new talent to produce the Bay's first winning season - and what a season. Aybar, Bartlett, Longoria, Pena and the rest will probably never have to buy a drink again in any Floridian Gulf Coast bar. If they can overcome the Phillies, they're made for life.
Even from across the Atlantic in what's less than a hotbed of baseball interest, I can see that Brand Tampa Bay Rays is strong, coherent and successful - yet still operating on a budget a fraction of many of their rivals. It's amazing what can be achieved with a clear vision, and great execution by one team, all across the organisation, pulling together. The job's not done yet. But already it's feeling pretty good.