Tuesday, January 15, 2013

EC in EE 2013 - update

Responses to the 2013 EC in EE Survey are coming in steadily - though we're probably a shade down on the same stage in 2011. It would be great to get numbers up!

What's gratifying is the geographic spread - plenty from the UK/North America as expected, but new responders from continental Europe, New Zealand and most recently, India - surely set to be the next IC/EC powerhouse.

Some of what the early responders have to say is interesting - but perhaps pointing to employee engagement - and employee communications' role in it - not having moved very far in the last two years. Of course, more survey responses could change the picture entirely...

However, as of yesterday:

•40% of organisations still don’t have an engagement strategy, while
•over a quarter of organisations responding don’t differentiate between EC and EE.

HR ‘owns’ employee engagement in almost half the organisations responding so far, with the HR Director most likely to be responsible for managing the day to day engagement agenda.

•While intranets are all-pervasive, one in ten responders no longer use email as part of their communication mix in support of engagement.

• Almost three quarters of respondents are using social media in their comms mix, with blogs, yammer/chatter being the most popular tools.

•Twitter is coming up fast with over a quarter of respondents using it within their internal comms mix.

Early responders sees the key challenges for the next 12 months as two-fold: getting management buy-in to social media and more generally, having to do more with less.

Interested in contributing to the 2013 picture? You'll find the survey at https://www.surveymonkey.com/s/ecinee2013

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