Tuesday, January 25, 2011

Engagement: a definition

My recent research paper on the role of employee communication in engagement (see blog entry below) has thrown up a few very fair questions on my definition of engagement. So, here it is. The definition I use in the report states:

The Leapfrog view is that engagement is a cultural state, driven by leadership and supported by strategy, environment, systems and processes, which enables organisations to get the best out of everyone in achieving organisational goals. Effective employee communication is an enabler to achieving and maintaining an engaged workforce – but it is only one of a number of factors in the mix.
The interesting question now is how far that squares with other views in the discourse.

1 comment:

Steve (Nick) said...

I agree that effective communication is an enabler and only one factor in the mix. Perhaps its the most important factor in getting employees aligned with organization goals however.