To whet your appetite, here are a few of the trends at the half-way collection point:
- Almost half the organisations that have responded have no engagement strategy
- While the majority of organisations recognise the difference between communication and engagement, only 4% claim that recognition is total
- Almost 90% of communicators who have responded have some responsibility for their organisation's engagement agenda
- HR is the top 'owner' of engagement - drawing twice the response of 'everyone'
- HR is also the most common owner of the engagement strategy
- When it comes to tools, nine out of 10 communicators use email and the intranet
- Fewer than half still use printed newsletters/magazines
- Over 80% of respondents formally use social media in the comms mix, with blogs and internal social networks the most common uses
- Engagement varies widely among responding organisations. No organisation is fully engaged, though 30% claim a 7 out of 10 engagement score
- Asked what would make the greatest difference to engagement, the most popular response so far is a more joined up approach between functions.
That's a slice of the picture with a week still to go. Will it change? Your views could be vital.