Thursday, October 01, 2009

If this is globalisation...

...then I don't think I like it. Check out this Whopper of a Burger King promo. Very expensive, high production values and a surface balance. But is it not also extremely patronising - and is it even anywhere close to the best example of American culture to impose on the rest of the world? Just another demonstration of how globalisation actually seems to be the imposition of Ameri-centric neoliberalism whether it's suitable or not.

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