I'm supposed to be putting together a briefing pack on a client's strategy this week and was promised the strategy document for first thing yesterday......it still hasn't arrived. But there's no such thing as a day wasted here. So after tweaking a couple of other copywriting projects, I've been sorting out the collected detritus of the last nine years of Leapfrog and chucking out accumulated notes, background documents, drafts, flat plans, proofs and the rest. In fact I took a car load of recycling to the dump this lunchtime.
It turns out I've written for or edited around 40 different print titles over the last decade. Some have been one-offs or campaign specific, while others have had a far longer life. 3M's Impressions and Europa, Forte's Forte First, Barclays' Catalyst and G-Force, Diageo's Guinness Globe and CMS Cameron McKenna's Solve all won awards. But the weird thing is that only Solve is still going - and having been taken over by an external agency, only one issue has been published this year.
There's definitely a gathering pace within organisations from print to electronic for employee communication, and a move away from the traditional format to more social-media-driven platforms. But I've never been able to read a good intranet in the bath and I still like the space and pace of a print publication. I'm actually all for keeping the traditional employee or client print publication - as long as there's a demand from the audience for it. Communication works for me if it's supported by the right horse for the right course. But magazines are something I've always personally felt comfortable with. I really like work that blends magazine writing into an organisation's corporate communication strategy. It's different from straight journalism and demands a greater knowledge of, and feel for, the business of the client company.
I'm in the market for a new magazine writing/editing opportunity. So, if the strategy document doesn't come through in the next half hour or so, I might just start putting a few feelers out.