Monday, September 21, 2009
New issue of 'Connections' now online
I've just noticed that one of the publications I enjoy writing most is now up on line. It's produced for Badenoch & Clark - a major recruitment business, and I write most of the content. I think I like it particularly as it covers issues relating to people in business rather than being too overt a marketing tool. Key to this is having a range of contributors to interview, the very large majority being beyond the business. It's a bit more of a subtle approach than continually trumpeting how good the business is. Anyway, you can check it out here.
One point worthy of note is that it has reached issue 10 - and has continued right through the recession. In fact, the circulation for this issue is higher than ever at 38,000. It's great to see the client has kept faith with marketing/communication and seen the benefit of the publication.