Thursday, January 22, 2009

Bloomin' Hest

My three-day Little Chef love-in is over. Heston and Ian almost kissed and made up; the new concept for Little Chef, being trialled at one roadside restaurant in Hampshire, appears to be loved by all - and Heston revealed that he knew what Ian was up to ...(free PR!!) though I suspect viewers knew all along.

The Times has been ecstatic in its review of Heston's new concept - brought to life in 50s American diner style by Ab Rogers - and the rest of the media has followed suit.

But what's going to happen when the PR fuss has died down, the trial is over and Pegler and co. have to weigh up the cost v profit equation in these troubled economic times?

I suspect it could still all end in tears.

No comments: