Wednesday, June 18, 2008

Hmmm moments number 2

Over lunch today I flicked over to the CiB site to see what's new in the world of professional internal communicators.

One thing I found is that CiB is trumpeting its new agreement with Xchangeteam to carry the agency's job and freelance opportunity ads. On the surface it's looks a pretty good move. But digging deeper, I have my doubts. Now I'm wondering if such advertising is actually doing a disservice to CiB members.

My experience of Xchangeteam is that the rates they offer/broker for freelancers and micro-businesses in particular are at the low end, often very low - and certainly the job highlighted below, (taken from the CiB website) and the responsibilities that come with it - seem to bear that out.

Area: LondonRate: £120 – 160 a day

Our client is a global corporate organisation that places high value on the role of Internal Communications. Working within the London office, they are looking for a talented Writer to write for their internal staff magazine produced every six weeks.

Person specification:
You will have experience of working on a client/staff magazine
Be confident interviewing varying levels of staff – including senior management
Be able to write confidently and with creative flair
Liaise internally with the client and the IC Manager on angle and content of articles produced
Have solid writing and editing skills
Be able to work to deadlines and schedule

Of course the market will dictate was the going rate for any job is, but if CiB is accepting and promoting job ads at such low daily rates, is it not tacitly acknowledging these as acceptable? If that's the case, isn't there a danger that it could drag rates down for all professional communicators?

I'd question any organisation that says it places high value on the role of internal communications, and then expects to pay £120 a day for an experienced, confident professional.

In return for a quick buck from Xchangeteam, isn't CiB shooting itself in the foot and devaluing the worth of its members?
I'm normally very supportive of CiB, but this doesn't appear to be its smartest bit of business.

Another hmmmm moment indeed.

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