Never underestimate the impact of social media on brands - particularly among Generation Y - our most voracious social media-jockeys.
I was recently sent this from a social media ezine - it's worth checking out:
More than 80 million YouTube videos are watched every day. In fact you could argue that YouTube is the single most influential form of media available today. Which makes the corporate world's mostly blinkered attitude to its value and sometimes its potential threat to a company's reputation all the more surprising.. .http://www.socialme diainfluence. com/2008/ 04/the-youtube- top.html