It's about this time each year that I realise that I'm hooked on The Apprentice. I try and fight off being lured into that cosy format with grumpy and not terrifically articulate Alan Sugar berating the latest batch of arrogant business never-weres.
But then, once again, I realise that this isn't about business; it's not about finding the next great entrepreneurial manager. No, it's a very clever editing job that pricks the pomposity of a bunch of wannabes whose high opinion of themselves seems to be in direct inverse proportion to their actual abilities to be a business leader.
Latest to be fired - and it's worth catching on the BBC I-player - was Kevin - a bank manager whose arrogance was matched only by his incompetence. Maybe the credit crunch is all his fault?
I suspect Kevin must have very indulgent parents....and possibly no real friends. I've rarely seen a bloke so deluded.
Now the papers over here have picked on his likeness to Matt Lucas' character - Daffyd, the only gay in the village from Little Britain. and while Kevin's got a whiff of the look and a lot of the walk, vocally and in management style he's purely from the David Brent school.
In some ways, it's a shame he's gone, since he has been a much-needed figure of fun for the past six weeks. But on the task and in the Boardroom, he proved to be as thick as custard and as effective a corporate wheeler-dealer as Brent on a very bad day.