Okay, so I'm following the herd. I've succumbed to the inevitable and created a Facebook profile. Being a 40-something, it feels rather like Friends Reunited rather than some cutting edge networking tool, but I guess it's very much a case of what you make it.
My reason for entering the world of Gen Y was, of course, professional. For the next issue of one of the mags I write for, I've been asked to pen a feature on 'Netreps' and the impact social networking is having on employers - both as they trawl for talent, and when they get to see another, sometimes altogether shadier, side of their star talent.
I don't think social networking has really defined its place in the hierarchy of business relationships yet - it still sits separate from the complexity of relationship demanded in any organisation. But that'll change as more and more people create a slightly heightened version of themselves online - and employers see a little more of their employees' lives beyond the 9-5.
Maybe it'll all level out and the social networking sites will become little more than a high-level business card/CV. But maybe not. I guess I'll find out rather more as I delve into some of the current thought over the next couple of weeks.
Very interested in hearing other views though - as all too few lurkers have commented at all on here recently. Sorry the postings have been a bit dull, but work and study around the MA have rather taken over.