Thursday, December 29, 2005

Out with the old

The year is finishing at an unexpected pace - it's December 29 and I'm sat at my desk judging a communications competition and planning no fewer than three projects, all of which kick off next week.

The competition judging has proved very interesting - I'm judging three classes in a business communications awards scheme. I spent last night judging the writing category. About a third of the entries were engaging, well written and deserving of recognition. From those I was able to pick my winners. Another third were solid efforts, but nothing exceptional while the remainder were really not very good. Had I been the publication editor I'd have been sending them back to the writer for significant reworking. What I wouldn't have been doing is entering them for awards. Is this a sign of me getting old - or are we beginning to see the outcomes of the age of 'deferred achievement'? Perhaps those who have only recently moved from education into work are so used to getting a certificate for anything they do that they expect one for a mediocre piece of work. Well, they won't be getting a pat on the back from this curmudgeon.

Two more classes to judge today and this morning's effort has made me smile. I have to judge special issues of existing publications - but none of the entries has sent me their standard efforts to judge the special editions against.....

Anyway, I'm gearing up for a busy January with three projects around change. One is long-term as a company transforms its IT function into a global, customer-led entity, while the other two are tactical, covering a head office relocation and a factory relocation. It's great to be involved in all three, but so noticeable that communication has only rated any interest when the big changes are upon them. Somehow that ramps up the temperature far more than necessary. Had communication been part of the culture of these organisations prior to committing to transformation, I'm sure the waves created would be significantly less seismic.

Anyway, ours not to reason why - ours to get in, do a good job, and enjoy the benefits.

2 comments:

edwardfisher5751 said...
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Steve Nichols said...

You're getting too old mate! I, like you, have been judging awards (probably the same competition).

One video for a charity was so poignant it made me cry - needless to say, it scored rather highly!

Another was so cheesy I was embarrassed to watch it.

What makes people think they can win awards with this stuff?

Steve