Thursday, May 05, 2005

Who's using the tools?

The blogs are out there - but how many organisations are making use of blogs, never mind podcasts and other new media to engage their internal audiences?

How many are lifting the quality of their intranets by introducing RSS feeds of what's new, what's news and what's just plain interesting to know?

How many wikis have escaped from the IT departments to provide a useful means for project collaboration - how many, if any, people are using such tools to create their own internal communications?

As ever, I suspect the technology is ahead of the market - at least from my UK perspective. Also, I supect the marcoms guys are going to grab these new tools rather faster and more readily than their organisational comms counterparts. But what an opportunity we have to use new technology to help engage with our colleagues.

We just need some brave souls to take the plunge, sort out the legalities and get up and running.

No comments: