And the Tweet goes on

I'm a little behind the times, but found Anu's comments 'Twitter may die...so what?' very interesting. Shame they didn't spark more debate.

Twitter while you work

Interesting: I've both been asked to write about Twitter recently and to advise an organisation on the benefits (or otherwise) of using it as part of their communication strategy. The business thinking of using it is still getting to grips with its intranet which has become a rather vast and rather unmanaged repository for lost documents (Sharepoint gone wrong!), and I'm minded to tell them to concentrate on getting that particular platform in order first before latching on to this year's 'must have communication accessory'.

Some organisations are clearly making the most of Twitter - Virgin Media's experience appears good - a great collaborative tool internally, and a way top build advocacy externally, but I still wonder if it has legs as a business application in the long-run. A year ago we were all talking about how Facebook would revolutionise the world and only a year or two before that blogging was the only place to be. In the end these are tools, not solutions in themselves. We need to engage with ever wider, ever more layered audiences, so a social media strategy is a must. But pick a few things and do them well: and be prepared to back the new runner each year - be flexible enough to change horses.

Normality strikes

Working at 10pm on a Sunday night - normality in my business world is striking back! Perhaps I'm a green shoot?

How Twitter will change the way we live

Worth looking at Steven Johnson's piece on the Twitter phenomenon from this week's Time - thanks to Scott Neilson for sharing it......on Facebook.

All power to a tool that's opening up and extending the conversation - but let's make sure we listen as well as tweet.

Email bounceback

I seem to have a sporadic problem with emails sent to me from this site - a couple of people have reported bounceback in the last couple of days, and I've just done a test to myself which appears to have disappeared into the ether!

So, if you have an all-consuming desire to send me an email, please send it direct to mark.shanahan@leapfrogcomms.com

Who's using social media best for resourcing?

I'm on the hunt for examples of organisations who are using social media really well as a core part of their resourcing strategy - not just the ones who post on job boards or have a corporate blog, but those who have built a resourcing strategy that's actively delivered - at least in part - through a web 2.0 platform.

Loads of organisations are dipping their toes...and some appear to be drowning. Indeed, one wonders if the HR community should be tweeting, blogging and all the rest about their business at all?

I'm after some case studies - so if you have any ideas, please shout.