tag:blogger.com,1999:blog-11056311.post111142381739302511..comments2023-10-21T14:58:48.190+01:00Comments on The leap inside: What do we want of our professional organisations?Mark Shanahanhttp://www.blogger.com/profile/06582169025678103551noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-11056311.post-1112089475898429732005-03-29T10:44:00.000+01:002005-03-29T10:44:00.000+01:00Right, so I'm standing for council on CiB - and my...Right, so I'm standing for council on CiB - and my platform is unashamedly modernist.<BR/><BR/>While I don't want to throw the baby out with the bath water, the organisation has to move on from a constant circle of entry-level debating.<BR/><BR/>Organisational communication today can't confine its conversation to worrying about whether print is to be outdone by electronic or vice-versa. Sure that's part of the debate, but only ONE part. <BR/><BR/>Communicators these days largely don't arrive in the job with inky fingers. They're not all steeped in years of newspaper or magazine experience and are just as likely to arrive with a freshly minted MBA or a strong grounding in HR, marketing or general business management.<BR/><BR/>CiB isn't connecting with these people. It's offering ground-level solutions for ground-level thinking. Consequently it spirals in publication-led thinking. <BR/><BR/>I'm no guru by any stretch of the imagination. But I can see that it's time to move on. Look what happened to the dinosaurs.Mark Shanahanhttps://www.blogger.com/profile/06582169025678103551noreply@blogger.com